Dedicated to celebrating Pride, our campaign was a vibrant tribute to inclusivity. At its core, we introduced a unique badge that signifies a business as not only safe but profoundly inclusive. This badge serves a dual function: it highlights the business's commitment to inclusivity while providing valuable information about specific facilities, such as safe spaces and unisex bathrooms. Harnessing the power of Google's tools, we strategically utilised owned and influencer social channels to narrate authentic stories of inclusive businesses, underlining the significance of the LGBTQ+ attribute. In an effort to further engage the community, we called on our followers to nominate businesses deserving of recognition, fostering a meaningful connection between these businesses and the LGBTQ+ community.