This project aimed to initiate a dialogue on the often-taboo topic of suicide stigmas. Faced with tight constraints, including the obligatory use of the phrase "shine a light," a modest budget, and a limited media plan confined to small format OOH, the challenges were evident. Our approach involved dismantling the small format OOH, laying bare the inner workings—strobe lights, wires, and electrical components—literally shining a light. Metaphorically, this design urged individuals to transcend stigmas, prompting them to see beyond societal preconceptions and recognise the person behind the struggles.